Why 1%?
Because 1% of you goes 100% toward saving children from a preventable disease.
Making Your 1% Go Far
Where your 1% goes matters as much as the fact that you give it. 1% may seem small, but when directed to the most effective charities in the world, it's enough to fund vaccines, deliver vitamin supplementation, and help a child under five survive a disease that should never have threatened their life at all.
That's why every pledge is regranted to charities vetted by GiveWell, one of the most rigorous charity evaluators in the world. Charities recommended by GiveWell are up to 100 times more effective than your average charity, leading to real, measurable impact on reducing child mortality.
You don't need to give millions to make an impact. You need a fraction of what you already earn, given consistently, to the places where it goes furthest. 1% is small enough to live inside your everyday budget and large enough to save a life.

Together, We Can End Preventable Child Death
Funding the gap to end preventable child death has never been more reachable. We estimate that if only 18% of America’s highest earners gave just $1,000 per year, we would surpass the funding gap by a significant amount. As a movement made up of donors around the world, together we could help end preventable child death this decade.

Put Your 1% in Action
Most of us would notice no change in our quality of life donating 1% of your income, but the collective and continued impact of your giving can literally change the world. With only 1% of what you earn, you can help end preventable child death for good.
Photo courtesy of New Incentives

